Optimizing E-commerce logistics for seamless deliveries

E-commerce accuracy and precision at XXL Sport & Villmark

XXL Sport & Villmark is the largest and also the fastest growing sports retailer, by revenue, in the Nordic region. The company today boasts more than 50 department stores and ships 25,000 parcels each month from its Oslo distribution center to stores and home addresses.

XXL Sport & Villmark enjoys a reputation of strong e-commerce and omnichannel service, but the increasingly complex e-commerce environment, coupled with customer demands for fast service, makes the retail market ever more challenging. And XXL Sport & Villmark is growing at a rapid pace. The company ships 6500 parcels each day, all routed through the company’s Oslo distribution center, and 800 to 900 are online purchases in which the buyers wants to pick up their goods at the store.

For these e-commerce orders, says Kim Nilsen, XXL Sport & Villmark’s Logistics Manager, “it’s necessary to have high quality and tight control of the shipments,” to prevent shipment errors. XXL Sport & Villmark wanted to automate its processes to ensure goods moved quickly to customers, correctly, even as it grew.

Further Results:

Ability serve customers at a lower cost and greater efficiency

XXL Sport & Villmark has boosted its shipping and receiving efficiency – eliminating the need for manual barcode scans – with the deployment of Lyngsoe Automated Validation Station.

As a result, XXL Sport & Villmark has been able to reduce manual handling and shipping errors to nearly zero. Shipping is accomplished more efficiently, and customers receive a faster notification that their parcel has arrived at the store. That means greater satisfaction for the customers. The company is now preparing for a roll-out to other stores and is also intending to adopt the system to track the other 70 percent of goods that are replenished to stores based on store orders. That means not only are customers satisfied, but XXL Sport & Villmark can serve those customers at a lower cost and greater efficiency.

But that’s only one part of the gains: the company has also achieved automatic documentation of each item shipped and received. XXL Sport & Villmark’s focus is on boosting customer satisfaction, and that means ensuring that customers buying their products get what they want, where and when they need it. XXL Sport & Villmark have achieved this by implementing Lyngsoe Automated Validation Station. additionally they saw the following results: 50% reduction in customer complaints; 80% less handling of shipments per month; 50 seconds saved on arrival and departure per parcel; and a Return On Investment (ROI) just shy of 1 year.